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Search Impression Share; Lost To Rank; Lost To Budget & How They All Relate To The Current Market

Search impression share is a metric that measures the percentage of times that your ad appears on the search engine results page (SERP) when a search query matches the keywords in your ad campaign. It is calculated by dividing the number of impressions your ad receives by the total number of impressions that were available for your ad to show.


Search impression share lost to budget refers to the percentage of impressions that your ad could have received, but did not because your budget was not sufficient to show the ad. If your budget is limited, it may not be able to cover the number of impressions that are available for your ad to show, which can lead to a lower search impression share.


Search impression share lost to rank refers to the percentage of impressions that your ad could have received, but did not because it was ranked too low to be shown on the SERP. If your ad has a low ranking, it may not appear on the first page of the search results, which can also lead to a lower search impression share.


Search impression share, search impression share lost to budget, and search impression share lost to rank all provide insight into the current market by giving you an understanding of the performance of your ad campaign and how it compares to your competitors.


Search impression share tells you what percentage of the available impressions your ad is receiving, and can give you an idea of how visible your ad is on the search results page. If your search impression share is low, it could indicate that your ad is not being shown as frequently as it could be, which could be due to a variety of factors such as budget constraints or a low ad rank.


Search impression share lost to budget and search impression share lost to rank can help you understand why your search impression share may be low. If you are losing a significant percentage of impressions due to budget constraints, it could indicate that you need to increase your budget in order to be more competitive and increase the visibility of your ad. Similarly, if you are losing impressions due to a low ad rank, it could indicate that you need to optimize your ad or improve the relevance of your keywords in order to increase your ranking and improve your search impression share.


By analyzing these metrics, you can get a better understanding of the current market and how your ad campaign is performing within it. You can use this information to make changes to your ad campaign in order to improve your search impression share and increase the visibility of your ad on the search results page.

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